| Havas Interactive
announces six major European marketing collaborations for its
forthcoming motocross CD-ROM game, Edgar Torronteras' Extreme
Biker.
Havas Interactive has announced a range of impressive pan-European
marketing tie-ins to back up the launch of its forthcoming
PC CD-ROM title, Edgar Torronteras' Extreme Biker.
The six separate agreements, which include collaborations
with household names such as Pepsi, Eurosport and Pirelli,
will see Extreme Biker promoted across Europe through TV exposure
and at a number of live events.
"These deals are further evidence of our commitment
to make Extreme Biker into the pan-European hit which it truly
deserves to be,"
says George Georgiou, Product Manager for Havas Interactive.
"With these cross-promotion deals in place there
won't be a single
extreme sports enthusiast in Europe who isn't aware of this
game by the time it launches at the end of October."
The six brands, which involved in co-promotion agreements
with Extreme Biker are Pirelli, Eurosport, Pepsi Max, Arnette,
Kawasaki and OBG Moto X.
The Eurosport tie-in will see Edgar Torronteras' Extreme
Biker featured on 120 TV spots (three spots per day over a
six-week period) during and around the YOZ Supercross TV show.
This show is broadcast in 47 countries and has a potential
audience of 180,000,000 people.
Arnette, one of the leading world-wide brand names in high-quality
motocross, surf and snowboard sunglasses, will feature Extreme
Biker within several live shows which are scheduled to take
place in a number of European countries, including France,
Germany, Switzerland and Italy.
Details on the other four sponsorship details will be released
at a later date.
Further information on Eurosport and Arnette is available
on the world-wide web from www.arnette.com
and www.eurosport.com
respectively.
|
PARTNERSHIP PRESS RELEASE
To
top